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Press releases and e-mail campaigns are powerful tools that are not often used correctly by many companies. Flooding the media and your customer's in-boxes with new product information that's not relevant to them, simply ends up in the trash or SPAM folders.
To obtain the highest engagement from your press releases, DS Media first makes sure they meet SPAM Compliant regulations, and are targeted to specific media related to your product and consumer base. By producing HTML Press Releases, we know whose opening them and if they downloaded an image. In addition, communication and follow-up is key. We contact the media to find out what they’re working on; buyer’s guides, special issues, etc., to best match your advertising campaigns and to never miss an opportunity for editorial coverage.
Releases arent' just for the media however. We can also help you keep your dealers and distributors informed, as well as manage your lists to keep them updated and private. We can also integrate our PR writing and targeting skills with your current Press Release marketing programs, so that your dealers and customers see your brand.
Here's some things we consider when creating a newsletter campaign: